Monday 28 March 2011

Gears Of War 3: Bullshot Or Not?



As a huge fan of Gears of War I’m already hyped for the third instalment but, after seeing the obvious difference between sreenshots released by epic for GeoW 2 and the actual game, I have to wonder if Epic are up to their old tricks again.

Lets take a look at this GeoW 2 ‘screenshot’ released during the hyping of the game:



Now let’s look at the final product:



A quick Google search will bring up many more examples.

While still quite a beautiful game, there’s no doubt that Epic have no qualms about releasing edited or enhanced shots to promote their games. Now let me get this out there; Epic Games are a fantastic development studio with an excellent, general purpose, engine that is widely used as a base for some of the best multi-platform games ever, including one of my all time faves, Batman: Arkham Asylum. So why then do they feel they need to release this kind of misleading promotional shot to sell their games? Who knows but don’t get me wrong they aren’t the only studio that resorts to this kind of behaviour.

We as gamers need to call out this PR manipulation and show developers and publishers that we aren’t stupid. That we will not argue over what could or could not be actual gameplay footagelike the puppets they take us for.

Anyway the shots of GeoW 3 that have been released/leaked already are beginning to come under fire from bullshot accusations. Whether or not these prove to be true can only be 100% confirmed when we have the game in our sweaty, waffle grease laden palms. Until then we should take every shot with a pinch of salt and not dance to the PR hype song.

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